OPA was born out of a Greek coffee brand concept. OPA embodies not only the Greek aesthetic, but also the Greek spirit. “Opa” is a Greek expression that represents a handful of emotions—joy, surprise, community—all encompassing the brand behind the bag.

The bright blue contrasting against the white-modern Greek building creates a call out to the brand’s Greek heritage. The modern twist on Greek lettering adds to it’s heritage while relating to the modern culture. The white lines extending to the bag’s edges, give a sense of boldness, vibrancy, and excitement.

By changing the base color for the flavor call-out, the brand is able to remain recognizable through the flavor variations, while being distinct to each flavor.